I used Google Scholar to research, as it is a more academic research tool than plain google or bing; therefore I am able to find more relevant information online, as it filters out a lot of non relevant and non academic information.
We were tasked with creating a mind map with the general knowledge we, in our groups, had about skateboarding without doing any exterior research. I was surprised as to how much information we were able to conjure up once we all put our minds to it. We realised that skateboarding isn’t just the sport but a major influence on culture in Film, Print, TV, Gaming and even the Olympics.
Skateboarding’s influence of fashion
“Look at any streetwear brand or personality today. Whether they picked up on 5-panel hats, camo-print pants, or fly sneakers, there’s a good chance their style was influenced by East Coast skaters of the ‘90s and early 2000s.” (Welty, 2013)
The culture of skateboarding in the 90s was a major influence on the streetwear fashion scene. An early adopting brand like Supreme opened it’s doors in New York City 1994; over the next 20 years Supreme would keep to it’s traditional values and not sell out to non-skating, non-streetwear audiences like other brands have; for instance Vans and DC.
These skate fashion brands have grown exponentially since their inception with Vans posting annual sales figures of over $2 billion. (Connelly, 2015)
Influence on music
Perhaps the most famous piece of music featuring skateboarding culture is Avril Lavigne’s “sk8er boi”peaking at number 8 on the UK charts and 10 on the US top 100 (Official Charts, 2017). The genres of pop punk and punk rock heavily featured skateboarding in both their lyrics and music videos.
Some examples of skateboarding in music videos are:
Iconic 90’s pop punk/ punk rock band Sum 41 heavily feature skateboarding in this music video and the majority of the location of the video is set in a skate park.
Another example is Lupe Fiasco’s Kick Push which follows the story of a young boy and his love of skateboarding.
The origin of skateboarding
The original invention of the skateboard is widely debated; however it’s relatively commonly accepted that surfers on the west coast originally concocted the idea. The Skateboarding Magazine says “Surfers in California get the bright idea to surf concrete and invent Skateboarding. The origin of the first skateboard has never been proven as it seems to have been the spontaneous invention of multiple people. Wooden boards with roller skate wheels slapped on the bottom where the makings of the original boards”
Here is an infographic of the evolution of skateboards:
http://www.bestinfographics.co/evolution-of-the-skateboard-deck-infographic/
http://uk.complex.com/style/2013/02/how-east-coast-skateboarding-influenced-streetwear/
http://www.ocregister.com/articles/vans-652130-brand-brands.html
http://www.billboard.com/articles/news/70881/lavignes-sk8ter-boi-is-big-screen-bound
georgebradleyfilmandtelevision 
Gabrielle N-T:
Week 3- The only work from this week posted in the skateboarding mind map done as a collective in class. The task was to research Skateboarding as detailed on the checklist on the VLE: You must show the following:
Your individual initial Mind Map on what you know about Skateboards
Your research – with Screen Grabs – you need to ensure that you followed the guidelines on the PowerPoint – Investigating Media Products. You will find this on the VLE
Your Group Mind Map with your analysis of research methods undertaken, and analysis of the research sourced and a comparison between your initial and group mind map. Again, you need to ensure that you follow the Investigating Media Products PowerPoints guidelines
Your Skills Research Report – mind map, screen shots and sourced research, with analysis of the process and research sourced
Your Feedback and Reflection of the tasks undertaken
All the PowerPoints used this week are on the VLE in the UNIT 12, Trimester 2 Specialist Study tab.. Please update this immediately.
week 4: You have started to look at the use of cinematography in Whiplash, specifically relating to JK Simmons character. You have started a good analysis of the type of shot used but this is all too brief- what about the close framing? What does the colour pallet tell you? A further breakdown of the scene you posted would really explain how fear is being conveyed; you have the stills to illustrate your points, please elaborate on them! You have also posted an example of technological/uncanny/AI fear: Ex Machina, but have not deconstructed how this fear is portrayed; how is cinematography used to convey this emotion? You need to keep sight of your own investigation. Your examples are currently ‘free floating’. Tether them to yours or other academics thoughts on what makes them relevant to your study of fear and cinematography.
You have begun to show examples using your own photography but this is not explained. Please refer to the VLE checklist and submit all the missing work by agreed deadline with J Blackman/GNT. This work is incomplete.
Please remember to use Harvard referencing. This is a UAL requirement.
week 5: I really enjoyed your use of gels and lighting to convey emotion- you have shown uploaded some great examples but haven’t explained them at all; where was the research for this task? Where is the explanation of your methods and analysis or results? Peer feedback? Please refer to the checklist for week 5 and amend your work accordingly. There should be more than one experiment for this week.
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