Week 6: Research Project – Unit 2


In this post I will be researching into a question that I have decided on. The question is: Are ethnic minorities represented enough in UK media? I will be doing primary research through a survey and secondary research by finding information on the internet about my question.

I created a survey using SurveyMonkey in order to get answers to my questions so that I can create a suitable conclusion for my work.

Here is a link to my survey:



Through my survey I found out that 75% of people I surveyed thought that there were not enough ethnic minorities on TV; compared to 25% who thought there were enough.

For my question “In your opinion does it matter if an actor is an ethnic minority?” most of the answers consisted along the lines of “It all depends on the role and if their ethnicity has an impact on that” and “It does if it is relevant to the plot, but if not then it doesn’t matter that much” this may point to people wanting to see more ethnic minorities in lead roles, but only when the role is for their character and it isn’t forced to fit diversity quotas.

I also did secondary research into ethnic minorities on TV and found out that exactly 1/3 of news presenters on the BBC are ethnic minorities compared to ethnic minorities being only 13% of the population.

There have been movies in recent years to get more minority actors into roles on TV, as seen here: http://www.dailymail.co.uk/news/article-2608492/Lenny-Henry-calls-boycott-BBC-licence-fee-unless-corporation-diversifies-gets-black-ethnic-people-television.html. Lenny Henry, one of the most well known black actors in the UK, along with others like Idris Elba want funds to be ring-fenced for specialist programmes to get minorities into acting.


Week 6: Research Project – Unit 2

Week 3: Comparison of Research Tools, Methods and Skills – Unit 2

Type of  Research Primary Secondary Pros Cons Examples in Industry Moving Image
Photography Yes, on the basis you have taken the photo yourself Yes, if you have found the image that someone else took and used it in research Visual representation of research and can be easier to understand than words Photo can misrepresent a situation as it is only one frame, sometimes you miss the picture you wanted. You need to have photographic skills in order to conduct the primary research Location Recce, as he would use photos to scout areas for filming without having to physically go there. Django Unchained, as there was no film at the time photos would have been a way to get the costumes right
Film/TV Yes, if you take the film yourself Yes, if you watch someone else’s film for research Unlike a picture, a film can capture a sequence and so is unlikely to misrepresent a situation. It is also much easier to understand something by seeing it in film than, for example, a written account. The filming and editing process can be very time-consuming and expensive if you’re doing it as primary research. Compared to watching another person’s film, but it might be more valuable. You need to have filming and editing skills in order to conduct the primary research Continuity person, as they will watch other films to make sure their films fit with the continuity of the time and make sure there are no laser guns in the 19th century wild west. Remade films, as the director will study the original profusely in order to try to recapture the magic of the original, for example “Scarface” (1983)
Surveys Yes, if you physically go out with a survey or questionnaire then it is. Yes, if you research and find someone else’s survey and use their results. These can get real opinions and information from the public that can then be used to make some statistics and graphs to present. A survey isn’t guaranteed to get a balanced opinion on all of the public’s opinion, as where you do the survey and who you speak to will affect what kind of results you get. Surveys could be done using social media to find out what kind of movie an actor should do next or something to do with genre, picking actors etc Surveys could be done after people have viewed the film to find out what they liked, disliked, would have changed etc to find out about how to make better movies.
Interview Yes, if you conduct the interview yourself Yes, if you watch an interview someone has conducted online or on TV Find out qualitative data from the interviewees about a subject you need to know more about The information could be biased, as it is based on someone’s own thoughts and opinions. This could give you incorrect information unless you cross check the information An actor or director getting interviewed on the press tour of a movie pre to release. If the film is a remake then the director could interview the director of the original so he can make a faithful adaptation of their movie
Internet Yes, if you write and post the information yourself Yes, most internet research is secondary, as you are using information, articles, photos and films other people have posted in order to get information It is very easy to find information on the internet quick and accurately. On the internet you could do multiple types of research on it, for example read articles, watch movies, read digital books etc Not all information will be correct and some things are copyrighted and so you will not be able to use it. Use the internet to find pictures and videos of locations for the location scout before he goes and looks for locations. The film “Unfriended” is solely based on a computer screen and conveys the whole film through the internet
Books Yes, if you write the book yourself and it gets published Yes, if you read a book and take information from it There are a huge selection of books available, some from before anyone’s memory and so contain information that won’t really be available anywhere else Anyone can write a book and so the information in it may not be reliable. It is also very time-consuming to read an entire book if there is only a small bit of information you need A lot of books are adapted into movies like “Harry Potter” and “Lord of the Rings” as having a hugely successful book series can lead to a lot of excitement by fans about a movie. Films like “Troy” and “Kingdom of Heaven” that are set way before film and pictures rely on information from books to tell them about the events that took place at the time
Radio Yes, if you personally broadcast information on a radio station Yes, if you listen to radio broadcasts and get information that way It is harder to broadcast on the radio and more expensive than on the internet or a book, so it’s more likely to tell reliable information There is no visual representation at all, only audio. Some radio shows do film reviews Some radio shows have been adapted into movies and books, like “Hitchhikers Guide to the Galaxy”
Newspaper Yes, if you write the articles or take the pictures that are in the newspaper itself Yes, if you read the newspaper and take information from that The information is likely to be reliable, and they will have sources for where their information comes from Some newspapers can have political biases, for example the daily mail being more right-wing and Conservative supporting. In newspapers film critics will write reviews of new movies coming out and publish them there. Newspapers can be used as plot points in movies and tv, for example in “Early Edition” the main character gets the next day’s newspaper every day and has a chance to stop bad things happening


In this piece of work I’ll be analysing different types of research techniques, the pros and cons of them, and how they’re used in the film industry. I’ll be looking into a wide variety of methods that use both technology and more old fashioned books and newspapers. It’s important to find out about methods of research as it could help me in future projects.


I’ve found out that it’s important to do research when making a film, as otherwise the continuity may be not correct, for example in a film set in the 1950s there wouldn’t be any digital watches, however if someone hadn’t researched into the technology available at the time then they could make that mistake. I’ve also found that using different methods can be useful for different types of research, for example if you’re trying to get an account of an event that happened in real life then a survey could be nearly useless, but an interview would be extremely helpful.

Week 3: Comparison of Research Tools, Methods and Skills – Unit 2